Your ability to be found through online search will have a profound impact on your business. With Google remaining the world's largest search engine, it is essential to address the factors they consider in their algorithm. While it may be impossible to know exactly what Google is looking for, there are a few factors that you can be sure of. Here is a brief checklist of what Google wants from your website.
While you can have immediate success with content, it is essential to have a long-term strategy that guides all of your future initiatives. Content is used in every aspect of sales and marketing and is instrumental in building a relatable and trustworthy brand. Creating a strategy that will be successful in both the short and long term requires a few key steps.
Investing in marketing initiatives is necessary for a business to grow and to continue to remain competitive. Oftentimes, a business will lack the resources to implement all of the campaigns they would like. This can be especially true for new or smaller businesses. In these cases, and many others, it may be necessary to seek out an outsource partner. Here we take a look at five valid reasons to outsource your next marketing campaign.
Memorial Day is both a somber day to remember our fallen heroes and a day to celebrate the freedom they have provided to us. While many celebrate with trips to the beach and backyard barbecues, it is important to learn the history of Memorial Day and celebrate in a way that honors those that have served in our military.
Educating your audience on the value, uses, and benefits of your products and services is certainly the primary goal of most content marketing strategies. Still, there is also a need to infuse the human element of your brand into your messaging.
