Demand Generation Blog

Over the past year, it is safe to say that we have all gone through a great deal of adversity. Being separated from loved ones, isolated working from home, and unable to socialize, many of us have struggled to keep a positive attitude. Whether it is a work issue or a personal one, we have all felt the impact in some way. The way you deal with adversity says a lot about you as a person. While we all struggle in our own way, there are several healthy ways to overcome them, even on our darkest days.

All or nothing. That is the attitude you need to get what you want and not settle for less. There is nothing else except for your ultimate goal. Everything outside of that goal is meaningless. A singular focus. That is what it takes to get to where you want to be and avoid settling for mediocrity. Everyone’s idea of success is different. What others think of your goals is insignificant. Dreams require action and the right mindset to get through the roadblocks that life will undoubtedly throw at you. This is how you make it happen.

Every blog article you publish and every email you send out should have some kind of call to action that directs the next steps of your prospects. The simple act of a prospect clicking on a CTA provides you with valuable insights into the interests and needs of your potential clients. It also helps you identify the effectiveness of your emails better, as opens can result from a firewall on an email server in many cases. CTAs on blog articles give readers the chance to take a deeper dive into the content they’ve just read and allows you to capture business intelligence when they fill out a form. What your CTA leads to will have the most significant impact on your click-through rate. Here are five calls to action to include on blog articles and emails.

An account-based marketing program can take on many forms and include a wide variety of tactics. The overarching theme is that these initiatives focus on a particular segment of your target audience, are highly personalized, and incorporate multi-channel outreach. There is a great deal of preparation involved in creating a comprehensive ABM campaign. Here we walk through ten steps to complete prior to launch.

You could write the most helpful, educational, and entertaining piece of content ever created, and it will mean very little without the proper distribution and promotion plan. Researching your ideal buyers to determine where they find their information will help guide you to which channels to publish your work. However, there are some channels that show consistent success and should be a part of any content distribution plan. Here we take a look at five effective ways to promote content online.