Educating your audience on the value, uses, and benefits of your products and services is certainly the primary goal of most content marketing strategies. Still, there is also a need to infuse the human element of your brand into your messaging.

Employee Spotlights

Interviewing your employees and highlighting their accomplishments can make for some great content that humanizes your brand and motivates your team. "There's no corporate sales message with an employee spotlight. Just authentic brand storytelling that shares what makes your company stand out. That kind of message comes with some significant benefits—the kind that can send revenues soaring."

Charitable Work

Your work within the community and raising funds for charitable organizations is certainly worth writing about. Not only does it bring attention to worthwhile causes, but it can also be good for your brand. "According to one study, millennials spend 70% more on brands that support causes they care about." These articles can be very popular on social channels and help to increase your reach and following.

Environmental Awareness

There is a tremendous focus on large organizations and their impact on the environment. Highlighting the green initiative your business has undertaken and communicating your plans to reduce your carbon footprint can positively influence your reputation. A recent Nielsen survey indicated "a whopping 81% of global respondents feel strongly that companies should help improve the environment."

Social Awareness

While speaking up on social issues does come along with a bit of risk, it is important for organizations to take a stand on the issues they care about. "Taking a stand on a social issue should always be authentically and organically related to the actual mission and purpose of the brand. When a brand's actions align with their stance, it makes them transcend beyond just another corporate entity and shows that they care about more than just their bottom line."

Health And Wellness

Physical and mental wellbeing has been a major topic for the last decade and has been further amplified by the current pandemic. Health and wellness impacts everyone and can be a major factor in the success of your business. As such, many people seek out articles related to these topics. Researching the materials yourself or having an expert write the occasional blog for you can help to draw in a wide variety of professionals, many of them potential customers.

These articles help keep your company blog fresh and show off your business's awareness and human side. People like to buy from companies they like, and a lot of that affinity will have nothing to do with your products.