Rejection is a major part of sales, and learning how to both deal with it and eliminate the fear of it will be a determining factor in the amount of success you have. The fear of rejection can be crippling and cause you to lose opportunities. Here we take a look at seven ways to overcome the fear of rejection.
The health of channel ecosystems is now a focal point of channel leaders, with the idea of taking a more hands-on approach at supporting partners becoming a much-needed reality. Relying on just a few partners to generate revenue is no longer a sustainable approach. Each partner needs to be invested in and guided to the point of profitability for the channel model to be successful. Establishing an ecosystem mindset built around the idea of holistic success takes a concerted effort on behalf of channel leaders to develop their partners.
As competition rises in the technology space, segmenting a small subset of your target accounts and developing personalized account-based marketing campaigns has become the go-to strategy for the majority of marketers. The ROI that can be acquired through a narrow focus on your most sought-after accounts can far outweigh that of campaigns that take a broader approach. Laying the groundwork for an ABM campaign involves a great deal of effort, but the actions needed can be divided into five key steps.
While digital channels have become the go-to for many marketers, there is no substitution for a live touch over the telephone. Networking through an organization can help you gain valuable business intelligence, and speaking with someone live goes a lot further in building a relationship than email ever will be. Here we take a look at four reasons teleprospecting is still important.
In-person events are finally coming back, and it's time for organizations to start planning how to fully take advantage of what was once an integral part of marketing. While it may take a little while before everyone is willing and able to attend, there are many who are chomping at the bit to get out and network face to face. There are a variety of different types of events that your business can both attend and host.
