While few will question the importance of digital marketing, there still seems to be a struggle for marketers to prove what they are doing is having a true impact on the business. While many will look to the bottom line of sales directly attributed to digital activity, far more metrics indicate company growth, brand awareness, trust, and authority. Here we take a look at which digital marketing metrics mean the most.
Nothing happens without the follow-up. Whether you’re speaking with a prospect, client, or coworker, following up is essential in moving toward your desired outcome. Here we take a look at the many triggers that warrant following up with a prospect.
With in-person trade shows and conferences slowly starting to make a comeback, we thought it would be a good idea to put together some best practices as all of us are surely a bit rusty with our live event strategy. Prior to the pandemic, in-person events were one of the top ways to meet new prospects, build relationships and generate leads. They also served as a great learning experience and an opportunity to grow brand recognition. With that in mind, we've put together a few tips on how to get the most out of in-person events.
Happy Independence Day from Winn Technology Group. Here are some fun facts to help you celebrate the Fourth of July! Stay safe and enjoy!
The world has changed dramatically over the last year and a half, and a bit of reorganizing is in order for every marketing department. As the world begins to open up again, this summer presents an excellent opportunity for B2B tech firms to tackle a few initiatives that will ensure their future growth. Here we take a look at a few key summer marketing initiatives for B2B tech firms.
