Digital marketing has started to take over the budgets of marketing departments in the B2B technology industry and measuring the ROI of that investment can at times be difficult. With so many tools and analytics available it can be most useful to take a higher-level look when evaluating your performance. Here we’ve identified 8 of the most important statistics to track as a part of your digital marketing strategy.
Leaders in the tech industry continue to rely heavily on digital marketing tactics to promote their products and services. In fact, its importance has grown to the point where many large tech firms have created their own proprietary software and made it available for purchase. There are a seemingly infinite number of digital marketing tactics and strategies. Here are 5 that every technology company should employ.
Calls to action, or CTA’s, are an essential component of any inbound marketing strategy. Without them your website visitors may come and go without you ever knowing who they are. In order to convert visitors to leads you must first put an offer in front of them. There are several strategies for making your calls to action more effective, here are a few to get you started.
The marketing industry has some of the top leaders in enterprise and small business, and in some cases rarely receive the appreciation they deserve. National Boss’ Day is October 16th so there’s still time to get your superiors something special to say thank you. “Patricia Bays Haroski registered National Boss' Day in 1958 in an effort to show appreciation for the hard work of bosses and also to help employees recognize a boss's role, something she found was often missing. Show your boss you know and appreciate what they do with a gift of thanks.” In most cases just wishing your boss a happy Boss’ Day will be more than enough. In cases where you really want to show your appreciation, a gift may be in order. While you don’t need to be too extravagant with your gift choice, getting something unique that you know they’ll like is important. Here we’ve compiled a few affordable gift ideas for your standout boss.
Inbound marketing has caused an evolution of the traditional marketing funnel. Used as a way to gauge where a prospect is on their path to making a purchase, it influences what types of content to distribute to a prospect, how to engage with them, and when to make a live touch. HubSpot has redefined the sales funnel and coined it as “The Buyer’s Journey”. Rather than breaking this up into the traditional top, middle and bottom of the funnel, the buyer’s journey is divided into the awareness, consideration and decision stages. Each stage has unique identifiers and approaches to draw your prospects toward making a purchase. Lead nurturing has become an essential part of marketing. With nurtured leads providing higher conversion rates, it’s important to guide prospects through each step of their purchasing decision. Many prospects place a big emphasis on the relationships they build along their journey to making a purchase. When using a multi-channel marketing approach, there are a myriad of ways to communicate with potential customers. We’ve outlined below how to identify which stage a prospect is in and how to most effectively market to them.
