Landing pages are a key component of any inbound marketing strategy and should be evaluated closely. Creating a successful landing page will take a good deal of trial and error before you determine what gets your audience to respond. Here we’ve outlined a 10 step process for creating high converting landing pages.
Event marketing starts with establishing a base line for the buyer persona and volume of your target audience. The technology industry thrives on conferences and events and can be used to launch new products and even new companies. You may have a great itinerary, but if you’ve got the wrong attendees your event will provide little value. Several steps are necessary to properly promote your event.
With changes in algorithms, posting limits and software updates, social media marketing is evolving rapidly. Keeping up with multiple platforms can cause you to lose sight of the details that make or break your campaign. Here are just a few of the recent changes that will affect your social media marketing strategy.
Building a healthy company culture that promotes productivity, innovation and employee morale is a hot topic in every business circle. Getting the most out of your team and retaining its key members for the long haul has a significant impact on the bottom line. Coming up with your own ideas to improve your company culture can be difficult, but thankfully there are many great examples from other companies that you can borrow. Here at Winn Technology group we employ the Fish Philosophy, which can be simply summed up by the following:
The obvious answer to this question is that people have different skill-sets and varying expertise, even if they work in the same industry. Playing to your strengths is always a good idea, as is trying and learning new things. The creative process, even when used for business, is personal and finicky. Most creative types loathe having someone pick apart their work or change what they consider to be a masterpiece. However, this mind-set is only going to hold your company back. Collaboration can help you to catch a creative wave that allows you to truly capture your company’s intent in a piece of content.
