Demand Generation Blog

As with any business venture, a digital marketing strategy is sure to fail unless you have the buy-in and participation of your colleagues and co-workers. With so much content available online, it can be tough to grab the attention of your target audience. The more people within your company that participate in your efforts, the larger and more refined your audience will become. Key players within your company must support your digital efforts as they likely have contributed significantly to your company's current success. Without their buy-in, it will be nearly impossible to get those outside your organization to take your solutions seriously.

Contributing to channel partners' marketing efforts helps cultivate a consistent message, a stronger brand, and greater ROI from MDFs. Playing an active role in the marketing strategy and implementation is necessary to create a healthy channel community. Each partner will have unique needs, but many of the challenges are the same. Here we look at six key challenges your partner community might face.

Sometimes a prospect is interested in your product but not quite ready or convinced to buy yet. For that reason, perfecting the art of the follow-up is an integral part of growing your business. There are a few different ways a follow-up can be done in order to further your prospect in the purchasing process. Here we have outlined the most effective ways to follow up on prospective business:

Webinars can be a great marketing tool, especially in a post covid world, if you promote them properly. If your webinar attendance needs some help, or you are looking to host your first one, here are a few tips to increase registrations to your event.

Engagement is the driving force behind generating leads using social media. Each of your posts represents an opportunity to drive website traffic and open the lines of communication. Every click, follow, like, or share is essentially the beginning of a conversation, whether directly or through information sharing. Social media posts come in many shapes and forms, and a diverse selection will provide the dynamic environment needed for thought leadership. Each site serves a different purpose, and the type of content will vary, but your message should remain the same. Here we look at seven types of social media posts that will help drive engagement.