Webinars can be a great marketing tool, especially in a post covid world, if you promote them properly. If your webinar attendance needs some help, or you are looking to host your first one, here are a few tips to increase registrations to your event.

Offer Incentives

Incentives for attending any event are always a good way to rake in attendees. You can offer a variety of freebies ranging from free content downloads to branded merchandise. This will encourage those on the fence to attend. Useful items like flash drives and stress balls continue to promote your company through their use over time and keep your company fresh in the minds of those who receive them and use them, so make sure that your items are fun and practical.

Blog Promotion

You can easily write some content to coincide with your webinar so that you can display your expertise and leave your readers wanting more. You can also attach CTA’s and links to the registration page. This content should not be a regurgitation of something else that can already be found on the internet. Make sure your content is unique and original to attract registrants.

Social Media

Social media promotion has become an essential part of any event marketing plan or marketing plan in general. Social media is typically an inexpensive way to reach your audience and potential event attendees. It is also one of the easiest ways to reach people in a more casual and less salesy environment. Be sure to announce your event online with fun graphics or maybe even an attention-grabbing video. Social media would be the perfect place to share this content. You can even add an event countdown and/or a register by countdown to your social stories.

Email Blast

Beyond social media, an email blast is a relatively easy way to reach people that are already on your contact list. Most of the time, people end up on your contact list because they have signed up to be on it, expressed interest in your content, or are already customers of yours. Sending a well-worded and targeted email blast to these lists will drum up a lot of event attendees.

TeleProspecting

Adding TeleProspecting to your campaign to follow up on your targeted emails is a marketing must-do. Calling your prospects to make sure that they received the invite can do a few things for your event. It can make your prospects feel like you truly want them there, it can help you weed out those that are no longer employed and help you reach their replacement or the right person, and you can update email addresses and resend emails to those that did not get it. You can even use this opportunity to register potential event attendees over the phone.

Leverage Winn's experience for your next event!