Sometimes a prospect is interested in your product but not quite ready or convinced to buy yet. For that reason, perfecting the art of the follow-up is an integral part of growing your business. There are a few different ways a follow-up can be done in order to further your prospect in the purchasing process. Here we have outlined the most effective ways to follow up on prospective business:
Following up with a potential customer via email can be a friendly and personal way to let the customer know that you are interested in their business without any pressure. Email follow-ups can be simple, like letting customers know when a new product or service is available or when inventory is running low. They can also be more personal and ask potential customers if they need anything or see how they are doing.
Telephone
If you really want to make a good impression, perfecting the follow-up via the phone is a great place to start. Some deals and sales are too big and too important to send an email. For these situations, a telephone follow-up is a perfect way to reach out and find out what the client needs and how you can gain their trust and business.
Event Invite
Following up with potential customers by inviting them to an event either for or at your business is a great way to draw them back in and show them a little more of what your company is about. These events can be tradeshows, seminars, charity events, or webinars. Any opportunity to get back in front of your potential customers is a chance to gain their business.
Advertise Specials
Sometimes price can be a pain point for many potential customers, so letting anybody who has previously expressed interest in doing business with you that your products or services are discounted can cause sales to roll in. This type of follow-up is a great way to grow your business and gain sales.
