Engagement is the driving force behind generating leads using social media. Each of your posts represents an opportunity to drive website traffic and open the lines of communication. Every click, follow, like, or share is essentially the beginning of a conversation, whether directly or through information sharing. Social media posts come in many shapes and forms, and a diverse selection will provide the dynamic environment needed for thought leadership. Each site serves a different purpose, and the type of content will vary, but your message should remain the same. Here we look at seven types of social media posts that will help drive engagement.

Company Blog

Company Blogs are best suited for LinkedIn, Facebook, and Twitter. If appropriately distributed, they can serve as a critical lead generation source. Sharing your posts with relevant discussion groups will open up conversations about the solutions that you provide. Pose questions and your attached blog to invite people to interact with your post. 

Infographics

Infographics are a great way to communicate analytical data in a more aesthetic form. Charts, graphs, and timelines are much more appealing and help you to highlight meaningful statistics. 

Memes

Memes are some of the most shared pieces of content, and many have become iconic pieces of the online world. It’s not to say that posting a humorous meme will make you an internet sensation, but a quality piece can help you stand out from your competitors and get noticed. It’s essential to know your audience and ensure you represent your company in a positive light.

Video

Video has become essential for online success, and it gives you the ability to display the human side of your company. You can post several types of videos, including company overviews, client interviews, and education pieces. While videos are featured on YouTube, they are well suited for nearly every social channel.

Surveys

Surveys encourage visitors to share their opinions and can provide you with valuable information about your target market. They should be short and easy to complete. Be sure to communicate the results and provide something of value to the participants. 

Contests

Contests are a fun way to increase and engage your audience. Those who may have been reluctant to download your content may be persuaded to share their contact information for a prize. Depending on your industry, this could include a new product or free service. This will also allow you to show off the quality and reliability of your company.

News Releases

News releases that highlight strategic partnerships, new clients, and charitable contributions help your online reputation and can bring attention to a worthy cause. Showing the human side of your company will help you develop trust with your prospects, thus encouraging further engagement. 

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