Winn Demand Blog

Michael Auer

Recent Posts

How Does Direct Mail Fit Into Your Multi-Channel Marketing Strategy?

Posted by Michael Auer

Jul 25, 2017 7:35:02 AM

When used selectively, direct mail is still a viable means of getting the attention of key decision makers within your most valued accounts. Multi-channel marketing utilizes a variety of marketing strategies to engage a target audience and direct mail is an integral piece. No longer a mass marketing device, direct mail is now most effective when used in strategic situations.

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Topics: Multi-Channel Marketing

Maximizing Your Channel Partner Relationships

Posted by Michael Auer

Jul 19, 2017 2:21:00 PM

There are many different steps involved in creating a successful channel partner program.  With the significant investment made in researching and recruiting it’s important to maximize the revenue stream produced by your partners.  Without proper support and companies willing to go the extra mile, channel partner programs can fall flat.

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Topics: Channel Marketing

SEO and Social Media: How They Tie Together

Posted by Michael Auer

Jul 13, 2017 9:05:00 AM

The effect that social media has on SEO is sometimes overlooked but as the popularity of social platforms continues to grow, so will their impact on SEO. Optimizing your profiles, posting website content and regularly engaging with your audience is essential to improving your SEO ranking. Here we’ve outlined a few ways that having a strong social presence can affect your rankings.

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Topics: SEO, Social Media

10 Tips To Sculpt Email Subject Lines That Increase Open Rates

Posted by Michael Auer

Jul 11, 2017 8:52:43 AM

There are many different aspects that determine email open rates including subject line, segmentation, data quality and timing. The most forward facing, and perhaps most important of these, is your subject line.  Creating an eye catching subject line that sparks enough interest for a recipient to open your email can be difficult, however, there are some simple steps you can take to make yours more engaging.

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Topics: Email Marketing

8 Ways To Improve Your Account Based Marketing Strategy

Posted by Michael Auer

Jul 6, 2017 8:43:51 AM

There are many different ways to define account based marketing and perhaps it has been best summed up by Nick Panayi of CSC.  “Account-based marketing is thinking of the account as a market of one. It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. This is the place where marketing and sales are at their closest, brought together by common goals and a crystal clear understanding of what success looks like.”  There are a myriad of different marketing strategies to employ throughout an ABM campaign.  Here we’ve outlined some effective ways to better reach your target audience and improve conversion.

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Topics: Account Based Marketing

The Winn Demand Blog brings together more than two decades of demand generation experience. Winn's content writers share their understanding of the critical components to making marketing campaigns a success. Topics include demand creation, lead nurturing, teleprospecting, marketing automation, account-based marketing, channel management, database services, digital marketing, and more!



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