Winn Demand Blog

Michael Auer

Recent Posts

5 Social Media Trends That Will Dominate 2018

Posted by Michael Auer

Nov 17, 2017 10:22:14 AM

Social media changes on a seemingly daily basis and being able to nail down the most effective means of utilizing it as a B2B marketing platform can be difficult. Identifying underlying trends behind successful campaigns ahead of your competition can impact your brand’s visibility and market share. Here we’ve identified five trends we believe will dominate 2018.

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Topics: Social Media, Inbound Marketing

How And Why To Qualify Inbound Marketing Leads

Posted by Michael Auer

Nov 16, 2017 10:26:03 AM

How And Why To Qualify Inbound Marketing LeadsMarketing automation systems shine when it comes to identifying interested prospects, but a personal approach is the best way to convert leads generated by inbound marketing campaigns. Sales teams rarely have the bandwidth to manage the number of leads generated from marketing automation and at times these leads will be very early in the buying process. What’s the solution when there are “too many leads” and not enough resources to properly nurture them? Surprisingly, it’s a marketing tool that predates marketing automation by decades: teleprospecting.

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Topics: Teleprospecting, Inbound Marketing, Multi-Channel Marketing

Thanksgiving Tech Gadgets 2017

Posted by Michael Auer

Nov 13, 2017 11:32:23 AM

Technology has slowly become a part of Thanksgiving tradition with televisions leading the way. Many families gather around the television for football games and parades and TV serves as the predominant entertainment at most Thanksgiving Day get-togethers. Technology has also found its way into the kitchen as well as the grocery store. Here we’ve found 5 tech gadgets that can make your holiday easier and more fun. 

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Topics: Marketing

Veterans Day Facts And History

Posted by Michael Auer

Nov 10, 2017 8:41:02 AM

November 11th marks a day in which we all need to pay our respects to the military veterans who have served our country and kept us safe. Here we’ve compiled 10 fun facts that outline the history of Veterans Day.

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Topics: Marketing

Make Your ABM Campaign Stand Out

Posted by Michael Auer

Nov 7, 2017 3:01:12 PM

With so many enterprise level technology companies adopting account based marketing as part of their marketing plan, steps need to be taken to ensure your message resonates with your most important accounts. ABM is a strategic plan to narrow your focus and sell to your biggest targets, with personalization playing a major role throughout all channels. The use of both inbound and outbound marketing techniques gives you the greatest chance of landing your most profitable accounts. Here we’ve outlined several ways you can make your ABM campaign stand out.

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Topics: Account Based Marketing

The Winn Demand Blog brings together more than two decades of demand generation experience. Winn's content writers share their understanding of the critical components to making marketing campaigns a success. Topics include demand creation, lead nurturing, teleprospecting, marketing automation, account-based marketing, channel management, database services, digital marketing, and more!

 

 

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