Winn Demand Blog

Michael Auer

Recent Posts

Lead Nurturing With Company Newsletters

Posted by Michael Auer

Jan 17, 2018 9:49:30 AM

Email has always been a widely used marketing tool and smart marketers are utilizing it in a variety of ways to nurture current leads and draw in new customers. Newsletters provide an opportunity to appeal to a wide audience and are great for blasts that go out to a diverse database of contacts. They also help to identify those ready to make a purchase and keep your company name in front of your target audience.  Be sure to include creative personalization whenever possible to entice your recipients to click.

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Topics: Lead Nurturing

What To Consider When Selecting A Marketing Partner

Posted by Michael Auer

Jan 16, 2018 10:00:00 AM

In selecting a marketing partner, there are a number of critical issues that a reseller or VAR, or any company for that matter, should carefully evaluate and consider. Performing due diligence to gain a strong level of comfort in these areas will help ensure that the right decision is being made to help you integrate with the most effective marketing partner for your organization.

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Topics: Marketing

2018 Tech Predictions From Around The Web

Posted by Michael Auer

Jan 10, 2018 9:40:33 AM

Technology changes rapidly and the ceiling for innovation will be extremely high in 2018. Recent advancements have been primarily focused on convenience, safety, creativity and marketing, and that trend seems likely to continue this year. Here we’ve compiled 5 recent tech predictions from around the web.

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Topics: Marketing

Revamping Your Lead Nurturing Strategy

Posted by Michael Auer

Jan 8, 2018 9:37:15 AM

Lead nurturing has become more focused on building relationships. Sharing content and making sales pitches through online means can only bring you so far. Creating a real connection with your audience and individual prospects is necessary to get people to buy into your solution. Honesty and quality are sought after traits in the technology industry and customers still prefer to buy from people they like. Here are just a few ways to revamp your lead nurturing strategy.

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Topics: Lead Nurturing, Inbound Marketing

10 Steps For Researching And Writing Your Next Company Blog

Posted by Michael Auer

Jan 5, 2018 9:10:51 AM

At its heart, writing is an art form. While based on communication, the ability to twist words and turn phrases has long been an attractive skill. Writing creatively in the technology marketing space has its challenges. Marketing itself has been tremendously impacted by technology and the ease it brings to communication. With that ease has come a lot of traffic to fight through, creating a demand for high quality content that is both properly researched and contains original thought. Collaboration is key when brainstorming blog ideas, and developing eye-catching titles is important, but how do you start once the onus is on you to create the piece?

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Topics: Digital Marketing, Inbound Marketing

The Winn Demand Blog brings together more than two decades of demand generation experience. Winn's content writers share their understanding of the critical components to making marketing campaigns a success. Topics include demand creation, lead nurturing, teleprospecting, marketing automation, account-based marketing, channel management, database services, digital marketing, and more!

 

 

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