Some marketers dispute the effectiveness of social media for B2B organizations, but in truth, there can be significant value, provided you have clear goals and a formal plan. Your social media strategy should align with your overall marketing plan and work in tandem with the different campaigns that you’re running.
Content marketing can be an extremely effective means of driving website visits and conversions, provided you have a well thought out and organized plan. A content calendar is an organizational tool that helps to improve the efficiency and effectiveness of your campaigns as well as your marketing team.
Distribution is perhaps the most important aspect of a content marketing strategy. You can write an exceptionally educational and entertaining piece, but without proper distribution, no one will ever see it. Many experts recommend spending at least twice as much time distributing content than you do creating it. While this may not be possible for every organization, there are several simple ways to improve your distribution strategy.
Growth marketing is all about aligning your marketing campaigns with your business goals. Whether that goal is building an audience or generating leads, each objective will have particular channels that best help you to reach your goal. Here we explore how to build an online following, gain website visitors and generate leads using social media.
Your sales pipeline is the journey that your prospects take on the way to becoming customers. Ideally, you want your sales pipeline to be constantly full of prospects at different points in their journey, so you always have leads to nurture into sales. So how do you get potential clients into your pipeline? Here are a few ways to keep your pipeline full:
