Social media marketing is more important now than ever, and a true investment of time and resources is needed to be effective. Having the right strategy is one thing. Execution is another. It’s also important to note that social media needs ongoing attention, even when an active marketing campaign is not taking place. Continuous activity is necessary in order to establish a true online presence. Having the right people in place to handle the following tasks will have a noticeable impact on the success of your campaigns.
Gone are the days of the slick, smooth talking salesperson. Today’s sales pipelines are built on trust, providing value and building relationships. With long sales cycles and multiple decision makers, B2B sales requires developing a certain level of trust. Here are five techniques that can be used to make this happen.
LinkedIn ads are a powerful marketing tool for B2B organizations and tend to provide a better return on investment than either Google or Facebook ads. Since LinkedIn is a professional site, most users have, at the very least, their job title and company name on their profiles. This makes for highly refined targeting options. Rather than simply selecting a geographic region or keyword to target, you’re able to get much more granular with your targeting. Here we’ve compiled some best practices for getting the most out of your LinkedIn advertising dollars.