TikTok was the most visited website in the world in 2021. While it has been lightly used thus far in B2B circles, that is beginning to change. The organic reach that can be achieved through this is unmatched by any other social platform. It offers an excellent opportunity to do one of the most important things in B2B marketing today; humanize your brand.
You can use every marketing tool and tactic known to man, but without first building a relationship, you have very little chance of turning a prospect into a customer. First, let’s stop referring to potential clients as “prospects.” These are people we’re talking about, and they should be respected and treated as such. Social media offers an excellent platform to connect and build relationships with people, but you need to be your genuine self to make it happen.
We all know that simply posting organically to your company profile will not get the job done on LinkedIn. To show real results on any social media platform without the use of paid advertising, you need to leverage your personal account. Here are five tips for marketing your business with a personal LinkedIn profile.
LinkedIn ads can be highly effective in building brand awareness and generating leads, but there is a great deal of strategy involved in developing a truly successful campaign. B2B sales requires you to make multiple touches, to multiple decision-makers, through various channels. With its business first design and granular targeting, LinkedIn ads can help you reach more of your target audience with content and offers that fit their needs. Here we take a look at how to use LinkedIn ads effectively.