Demand Generation Blog

The integration of inbound and outbound marketing practices has become an integral part of any successful marketing plan.  A multi-channel strategy that utilizes each of the tools from both sides will allow you to reach your target audience across several different platforms.  This enables you to communicate with potential customers in their preferred method.  In this series we will provide one tip for each aspect of a multi-channel to help you succeed in 2017.  These ideas are meant to supplement strategies that already include the basic necessities.

There have been several changes to Google’s algorithm this year and they have already had a tremendous effect on page rankings.  Hubspot compiled a list of the most impactful changes so far in 2017.  With SEO having such a large impact on inbound marketing efforts, and Google being the world’s leading search engine, it’s important to keep up with the latest changes.  Here is a summary of what is happening in the world of SEO.

The process of getting your website pages to rank highly among search engines is time consuming and there is no one formula to ensure success.  Google’s algorithm is constantly changing to provide consumers the best chance of finding relevant information.  There are always different things being taken into consideration and the weight of certain pieces of information changes constantly.  Each year brings about new aspects of SEO that require additional focus.  Here we’ve outlined a few areas that will carry more weight than in recent years.

Most marketers are familiar with the different strategies one can use to generate leads online.  What’s more important than the different avenues available is how you use them.  These strategies can be used to generate profitable leads but often times they are used improperly and result in spamming potential customers.  Knowing how and when to use the different aspects of digital marketing can help your company significantly improve the effectiveness of its marketing strategy.  Misuse of digital marketing tactics can cause damage to your brand.  Here we’ve outlined the best ways to use some of the top online marketing strategies.

When developing your marketing strategy, it’s important to look at what your competition is doing. You’ll want to take a look at industry leaders, similar competition and businesses you believe to be outshining. This will help you to establish a benchmark and determine what to do, and what not to do. Investing effort into a deep look at your competition gives valuable insight. It’s crucial to keep all of your competitors in mind and not focus on one or two businesses. Several different aspects can be learned, compared, and even embraced in your own business development.