Demand Generation Blog

The relationship between sales and marketing is perhaps the most important to the growth and sustainability of an organization. Social media and the relative ease of connecting and speaking with someone through digital channels have blurred the lines a bit between the two departments, which can actually be a good thing if you’re both on the same page. In order to establish true alignment, sales and marketing need to function as one cohesive unit. Here we take a look at a few key steps needed to make that happen.

There are thousands of charities across the country that are in constant need of donations and volunteers. Here in our local Tampa Bay area, there are a few that we would like to highlight as needing your help this holiday season. Whether it is food, toys, or cash donations, every little bit helps.

While the return to the office has begun, many marketers remain working from home, whether temporarily or now, on a permanent basis. Most of us have become used to the daily grind from our home office, but challenges continue for many. Remaining productive in a work-from-home environment is a bit different than in an office setting. Here we take a look at five ways marketers can remain productive at home.

After a tumultuous two-year run in the Covid era, most marketers are looking forward to a bit of a return to normalcy in 2022 (hopefully). With events and face-to-face meetings moving online, we’ve all been forced to pivot a bit to get the most out of our marketing budgets. Here we take a look at five of the best ways to spend your marketing budget in 2022.

While many companies keep most, if not all, of their marketing efforts, internalized, there are a host of benefits that can be gained by contracting with an outsourced partner. Not every business needs to outsource their marketing efforts, while others may just need help with certain campaigns. Here we take a look at five reasons to outsource your next B2B marketing campaign.