The telephone has long been an integral tool for marketing, even if its uses have changed a bit. Cold calling can still be effective at times, but teleprospecting is best used in conjunction with other marketing tactics. It can be blended in with various strategies and comes with some advantages that simply can’t be found through digital means alone. Here we take a look at four reasons to use the telephone in your marketing.
Creating premium content is a vital part of inbound marketing and provides you with in-depth content that can be gated by a form to capture leads or your sales team's use as fulfillment pieces. Ebooks, whitepapers, and case studies will typically make up the majority of your premium content library, and creating at least one piece per quarter should be your minimum goal. Here we take a look at how to write and design an eBook.
Respect is an essential component of a healthy company culture. Ensuring employees feel heard and that their thoughts and opinions matter helps to build a stable workforce that enables continued growth. Respect comes in many forms and can be communicated in a variety of ways. Learning the following techniques and considerations can help your team build trust, avoid incidents of disrespect and enable everyone to work as a cohesive unit.
Listening isn’t simply allowing someone to speak. It involves paying attention to detail with the intent to understand rather than respond. Listening is a skill, and as such, requires practice to develop it. Whether in your personal or professional life, it is vital to create and maintain healthy relationships. When someone is speaking, listen intently. Pay attention to what they are saying and pause to understand why they are saying it. Not everything requires an immediate response. Thinking so can cause knee-jerk reactions that can damage your relationships. Here we look at a few reasons why listening is vital to growing and maintaining a successful business.
Winn started in the living room of a family home in Connecticut in 1990 and has grown into a business that serves the marketing needs of some of the largest corporations in the world.
