Demand Generation Blog

The medical industry is full of competition and defined with a constantly changing environment. New technologies are continuously being developed rendering older machines and procedures obsolete. This creates a need for constant training and marketing. Medical companies must strive to set themselves apart and create an image of reliability and stability that encourages trust. As with any industry, healthcare marketing is a vital component and we will analyze five top trends to help your company stand out.

Email marketing plays a substantial role in B2B marketing campaigns. Follow best practices when developing an email marketing strategy, and statistics show that there is a higher probability of converting opens or clicks into actionable leads. There are several factors to consider when executing email campaigns, let’s explore 4 tips to increase click through and open rates:

As this schema illustrates, marketing triggers are bi-directional, influencing the marketing automation events as well as outbound calling. Simply put, triggers are actions taken by the prospect that indicate movement in the buying cycle. Keep in mind the movement could be in any direction, forward, backward, or withdrawing interest. External environmental influences, such as a merger or specific changes in an industry, also affect prospects behavior and be a significant factor in triggering reactions.

In September 2013, Winn Technology Group invited Jason Hekl, Service Director, Demand Creation Strategies, at SiriusDecisions, to speak with us about current and future marketing trends for complex B2B sales.

Jason Hekl is a seasoned b-to-b sales and marketing professional. With an emphasis on developing and executing demand generation strategies to accelerate growth, Jason has sourced, developed and closed millions of dollars in new business throughout his 19-year career.

Here is part three of our three-part interview.

In September 2013, Winn Technology Group invited Jason Hekl, Service Director, Demand Creation Strategies, at SiriusDecisions, to speak with us about current and future marketing trends for complex B2B sales.

Jason Hekl is a seasoned B2B sales and marketing professional. With an emphasis on developing and executing demand generation strategies to accelerate growth, Jason has sourced, developed and closed millions of dollars in new business throughout his 19-year career.

Here is part two of our three-part interview where we discuss the role of teleprospecting in reaching decision-makers, effects of demand center implementations on teleprospecting, and causes and cures of lead leakage.