Demand Generation Blog

Building a healthy company culture that promotes productivity, innovation and employee morale is a hot topic in every business circle. Getting the most out of your team and retaining its key members for the long haul has a significant impact on the bottom line. Coming up with your own ideas to improve your company culture can be difficult, but thankfully there are many great examples from other companies that you can borrow. Here at Winn Technology group we employ the Fish Philosophy, which can be simply summed up by the following:

Regardless of your leadership style there is always something that you can improve in order to get the most out of your team. Marketing campaigns have a lot of moving parts and strong leaderships skills are needed to get everyone moving in the right direction. Here we’ve outlined just a few key ingredients that make a great marketing leader.

Technology has advance more in the lifetime of millenials than in any prior generation. Tech companies can look to this generation for a large portion of their sales and their buying power is only becoming stronger. As millenials make their way up corporate ladders, technology companies that focus on B2B sales have had to adapt. Here we’ve compiled just a few ways that millenials are influencing the tech industry.

By trade and necessity marketing leaders are creative and assiduous workers. Technology and an in-demand society both require marketers to be exceptionally attentive to potential prospects, customers and influencers. Response time is crucial in technology marketing, where mere minutes can make the difference in bringing in a targeted account. Without knowing it many of us check social accounts, dissect statistics and brainstorm new ideas around the clock. New software developments and changes with social platforms call for continuing education, which occupies time and resources. Finding time for fun with family, friends, hobbies or just a chance to kick back is as important as being a diligent worker. Taking stock of your current situation and then developing a schedule that allows for a reasonable life outside of work are your first steps. Here are just a few ways to help you achieve a healthy work-life balance.

Millenials have taken over America’s workforce and with their decision-making responsibilities growing it is important to learn how to market to them. As B2B marketers have learned over the last few years, you’re no longer marketing to a specific company, but to an individual decision maker. Each generation has shared traits, habits and beliefs that need to be considered when developing your buyer personas and marketing campaigns. Here we’ve outlined the top ten ways we reach our millennial prospects.