Millenials have taken over America’s workforce and with their decision-making responsibilities growing it is important to learn how to market to them. As B2B marketers have learned over the last few years, you’re no longer marketing to a specific company, but to an individual decision maker. Each generation has shared traits, habits and beliefs that need to be considered when developing your buyer personas and marketing campaigns. Here we’ve outlined the top ten ways we reach our millennial prospects.

1. Mobile

At this point if your website and content aren’t optimized for mobile you’re behind the times. Mobile devices now represent the most used platform for millenials to consume website, social media and email content. With inbound marketing practices dominating the landscape, mobile can no longer be ignored.

2. Transparency

Trust and openness is extremely important to this generation and finding things hidden in the fine print is a big turnoff. Be clear and accurate when describing your product and services. Encourage prospects to reach out with questions and comments to perpetuate your transparent reputation.

3. Brand Evangelists

Loyal customers are of course the heart of any successful business and getting those happy customers to speak out on your behalf is extremely valuable. Prospects in this generation rely heavily on their peers when making purchase decisions. Nurturing your current customers throughout your partnership will encourage them to become ambassadors for your brand.

4. Influencers

Seeking out trusted names and thought-leaders within your industry to help promote and distribute your marketing materials is perhaps the most effective way to reach millenials. When a trusted source with no connection to your company gets behind your product, your reach and reputation stand to benefit greatly.

5. Social Media

Social media has become the top way for marketers to distribute their content and communicate with prospects. Each platform is a bit different and each generation has a basic preference. B2B buyers tend to lean towards LinkedIn, and as a whole, millenials gravitate towards platforms that offer a creative visual experience like YouTube and Instagram. Facebook and Twitter are also popular among millenials as they have seemingly grown up along with them.

6. Social Responsibility

Millenials gravitate towards companies that share the same values and political beliefs as themselves.   Getting behind a worthy cause and practicing proper business ethics go a long way towards building a loyal customer base among the millennial generation. A socially responsible business will also aim to incorporate green business practices that help to save the environment. Simply promoting yourself as a green business will give you an edge on the competition.

7. Diversity and Creativity

A diverse and creative marketing strategy is needed in order to capture the attention of millenials. Including visual content along with your written blogs is the first step in diversifying your content strategy. You’ll also want to have multiple content writers to keep your material fresh as well as consistent brainstorming sessions to spark new ideas.

8. Face-To-Face

Although digital avenues have become the norm for business communication, when it comes time to close a deal, millenials are looking for a face-to-face. Becoming familiar with your company and being able to personalize your brand has become instrumental in their buying decisions.

9. Be Responsive

With so many ways to communicate these days younger generations have come to expect a rapid response to all of their needs and questions. With the internet making it so easy to gather information on possible solutions, any delay in your response could cost you a business opportunity.

10. Experiential Marketing

Experiential marketing presents a “hands on” opportunity for customers to get to know your brand and products. Additionally, it should provide participants with a lasting, positive impression of your company. Tactics such as interactive webinars, company tours and product demos are all examples that can be used by nearly every industry.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.