Technology has advance more in the lifetime of millenials than in any prior generation. Tech companies can look to this generation for a large portion of their sales and their buying power is only becoming stronger. As millenials make their way up corporate ladders, technology companies that focus on B2B sales have had to adapt. Here we’ve compiled just a few ways that millenials are influencing the tech industry.

Mobile Requirement

Millenials use their phones for all stages of the buying cycle and have come to expect mobile accessibility from every type of technology vendor. Your website and it’s content need to be mobile friendly in order to reach this generation. Not only does mobile affect the way we market to millenials, it affects the products themselves. Integrating mobile technology that allows customers to control devices and monitor their networks has become essential to the survival of technology companies.

Digital Marketing

Many millenials begin and end their buyer’s journey through digital means. Product research, vetting of vendors and the actual purchase can all take place online. Face-to-Face and telephone conversations are still important to millenials, but in most cases are best used when an interest or need has already been shown. Video has become critical when it comes to product demonstrations and instructional endeavors. Millenials are looking for educational content that shows the value of your product or service. Although branding is important, being overly promotional can have a negative impact on your marketing campaigns.

Ecommerce

Tech companies have started to adapt to millenials by offering products, downloads and services through ecommerce website pages. In many cases millenials make purchase decisions without ever talking with a salesperson. Ecommerce allows technology companies to capitalize on this growing trend.

Autonomy

Self-driving cars and 3D printers highlight the millenials need for autonomous solutions to everyday tasks. While these concepts have been around for quite a while, millenials have pushed this trend forward and products have finally begun to hit the shelves.

Multi-tools

Products that perform more than one task and save space are of particular interest to the millenial generation. Smartphones are the obvious example of this, but it trickles down to everything from multi-faceted printers to cooking technology.

Medical Technology

An exceedingly health conscious generation has influenced some major advancements in medical technology. There are few issues that get millenials talking more than healthcare and self-preservation. Keeping track of your own vital signs and activity levels has never been easier and that technology has been greatly driven by millenial demand.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.