There are several core components of Outbound Marketing. Each of these tools can be leveraged to reach different levels of decision makers. Implementing these aspects as a part of a complete marketing plan is vital to the success of your campaign.
Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.
However, according to B2B marketing research firm DemandGen Report, 77% of buyers do not follow a
Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.
However, according to B2B marketing research firm DemandGen Report
Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.
However, according toB2B marketing research firm DemandGen Report, 77% of
