Demand Generation Blog

In the current digital age, content creation should be a primary focus of your inbound marketing efforts.  It’s equally important to understand that it cannot stand alone.  In order for content to have the desired effect and yield results it needs to be used in conjunction with a variety of different marketing tactics.  Quality writing with a focus on educating your audience will provide much better results than self-promotion.  Your content strategy should also aim to entertain your readers while engaging them through a diverse set of offerings.  Some of the points made in this article may seem obvious, but the reality is that very few marketers are following through with the basics of an inbound marketing strategy.

Periodically running a basic audit of your inbound marketing efforts will help expose deficiencies and uncover opportunities for improvement.  Without diving too deep you can find some small things that will have a big impact on your ability to reach your target audience and generate leads.  Here we’ve outlined just a few things to look for when auditing your inbound marketing strategy.

Content marketing holds tremendous value for technology companies and more content is being produced than ever before.  Staples such as blog posts, white papers and eBooks will always be effective but offering unique and diverse educational opportunities will help you stand out from your competitors.  Here are a few unique ideas to keep your content fresh and diverse.

If generating leads is the primary objective of social media marketing, engagement is the driving force behind doing so.  Each post represents an opportunity to drive visitors to your website and open the lines of communication.  Every click, follow, like or share is essentially the beginning of a conversation, whether it be by direct means or through information sharing.  Since acquiring quality contact information can be expensive and risky depending upon your source, social channels offer an opportunity to communicate directly with the people who have shown interest in your company.  Social media posts come in many shapes and forms and a diverse selection will provide a dynamic environment for thought leadership.  Think of your social pages as individual websites built to educate and entertain your target audience.  Each site serves a different purpose and the type of content will vary but your message should remain the same.

The purpose of a movie trailer is to excite the audience, create intrigue, demonstrate quality and entice consumers to watch the full production.  A company blog that has been optimized for lead generation should function much the same way.  Each post should be educational and informative so it conveys a sense of thought leadership without giving away the whole story.  Writing your blogs so that they function as a preview of your premium content will increase your chances of generating leads with your content marketing strategy.