Your company blog is the most forward facing piece of content that your company has and it is the driving force behind every inbound marketing strategy. It’s also the number one way to build SEO, attract visitors and establish your company as a thought leader in your industry. There are many ways you can improve your blog to turn it into a B2B lead generation machine. A quality blog is the heart of any inbound marketing effort, used properly it can serve as an invaluable tool to drive business.
The integration of inbound and outbound marketing practices has become an integral part of any successful marketing plan. A multi-channel strategy that utilizes each of the tools from both sides will allow you to reach your target audience across several different platforms. This enables you to communicate with potential customers in their preferred method. In this series we will provide one tip for each aspect of a multi-channel to help you succeed in 2017. These ideas are meant to supplement strategies that already include the basic necessities.
Any successful content marketing campaign requires careful planning and attention to detail. While every campaign will be different there are some key aspects that make up nearly every content marketing strategy.
Once you’ve written a quality piece of content your attention should turn immediately to how you’re going to get it in the hands of your target audience. There are many different channels you can distribute your content through and becoming familiar with your buyer personas will allow you to identify the best way to reach them. Not everyone consumes content the same way and most people seek out a variety of channels to gather information. Here we’ve outlined some of the best ways to maximize the impact of your company’s blogs, infographics, videos and premium content.
Every inbound marketer and content writer knows the difficulty of creating informative content that strikes a chord with their target audience. Simply coming up with a strong title can be an arduous task. Repurposing dated but still relevant content can be a great time saver and is a great way to breathe life into old posts that didn’t perform up to expectations. You may have a great article that didn’t take off simply because the timing wasn’t right. Your audience may have grown since that last time a piece was published. There are many different reasons for Repurposing content, but how do you go about it? Here we’ve compiled 5 ways to repurpose your dated blog content.
