Content marketing is a strategic approach to creating and distributing valuable, relevant and consistent content. The idea is to attract a highly targeted audience and encourage potential customers to perform an action that identifies their needs, interests and level of qualification.
Most B2B organizations have either already adopted an inbound marketing strategy or are looking to do so. Traditional marketing tactics such as teleprospecting may seem like they’re on their way out, but that is not the case. Traditional outbound strategies are now being blended with inbound marketing to enhance campaigns and increase lead quality.
Savvy marketers have realized the significance and impact that video can have on an inbound marketing strategy, however, it is equally important that your written blogs remain informative, educational and cover a diverse set of topics. Even your video posts should include either a written summary or complete transcript to create intrigue and encourage your followers to click.
Email workflows are one of the most effective marketing automation tools as they reliably place relevant and timely information in front of your prospects. There are several different marketing actions that can trigger a prospect being placed into a workflow. Additionally, there is different content, frequency and offers that align with these actions, creating a need for several types of email workflow. Here we cover 10 ways to use email workflows to nurture and close B2B prospects.
Whether you call it account based, key account or micro-vertical marketing, the overarching premise remains the same:
