Attending industry events is a great way for marketers to learn new techniques, keep up with trends and network with influencers and customers. While many of these conferences can come with a hefty price tag, the experience and knowledge gained (not to mention the business) can be well worth the cost of admission. Here are our top 5 conferences to consider attending in the coming months.
Whether you’re a start-up or an established technology company, bringing attention to new products can be a difficult task. With so many new gadgets being launched seemingly every day it can be difficult to cut through the noise. Here we offer 5 tips to ensure your next launch helps your product take off.
The vast majority of tech founders allocate their resources predominantly to the development and refinement of their product or solution with virtually no attention being paid to its marketing until it’s too late. Being first to market has little value if no one knows who you are. Building brand awareness prior to launch is paramount for start-ups looking to make an early and lasting impact. Often times a product hits the market with little to no fanfare. Meanwhile a larger company picks up on the idea, produces a similar product backed with a robust, comprehensive marketing campaign and beats the start-up launched product to the market. Making yourself known and building an online presence prior to launching your product will ensure your company doesn’t get crushed by larger entities. If people already know who you are, being first to market will carry weight. Here’s how to do it.
Developing impactful content has become an integral part of all aspects of marketing, influencing SEO, lead nurturing and social media presence. Without content you stand little chance of being found online. But it’s not enough to just churn it out. While quantity does matter, quality is what will lead to sales. Here we explore how to develop content that will make an impact on your sales pipeline.
Your SEO writing game may be on point. You’re including keywords, inbound and outbound links, optimizing URL’s and headings and adding image alt text. However, to make a truly valuable piece of content that is not only educational, but interesting and entertaining is the key to keeping your readers coming back for more. Even if you work in what can be considered a “boring” industry, it doesn’t mean your writing needs to reflect that. Great writers have the ability to make even the most mundane topics appear interesting. But you don’t need to be Shakespeare to make your writing stand out. Here are a few tips to add some sizzle to your company blog.
