The power of video has become well known through all marketing circles and its inclusion in your campaigns has become a near necessity. There are many different types of videos that can be used to reach your audience. Here are a few of our favorites.
As I made my way to Boston for my first Inbound conference, I had an idea of what to expect based on the agenda, but the event itself surpassed my highest expectations. From the keynote speakers right down to the coffee, Inbound proved to be an exceptional event. Here are just a few of the highlights from what turned out to be an amazing experience all around.
A well optimized website can be a powerful lead generation tool. Simply having a few pages that describe your company is not enough to draw in and convert customers. While you may have a beautiful design, there are many other factors that contribute to your ability to generate leads.
In order to develop the type of reach necessary to make a difference in your social media marketing efforts you need to create engagement. Doing so can be done by creating valuable content, but that is just the first step. Distribution plays a major role in the success of an article, regardless of the quality of a piece. A great piece of content can pass through unnoticed for a variety of reasons including timing, headlines and platform. Having a well-developed network in place can help get your posts off the ground and provide the initial boost of engagement to improve your reach.
Numbers don’t lie. The importance of having a diverse company blog is often understated. A variety of written posts, videos, infographics and even podcasts can be used to make your blog page into a hub of information for your target audience. Gaining subscribers and regular visitors will impact the reach and ranking of your individual blogs. Here are some statistics that highlight the value of a diverse company blog.
