Your brand is how consumers identify your company. The importance of strong brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. With so many competitors in nearly every niche, finding differentiators can be difficult. Here we outline 3 ways to build a strong B2B brand foundation.
Once again, the marketing trends for 2019 revolve largely around advancements in technology. As online experiences, video, augmented reality and virtual reality become a part of our daily lives, marketers will need to learn how to leverage them within their campaigns. The common thread across the following trends is the need for high quality original content. Quantity will still be important in terms of content creation, but the onus is on marketers to create educational, entertaining and engaging content.
“The most effective marketing strategies are driven by a customer-centric culture. A customer-centric organization is where every process starts and ends with customer success in mind. It’s a culture, not an event or a department.” – Digital Marketing Institute
Whether you’re just building your website or looking to improve an existing one, the first place to start is with your content. Each page will require unique content geared toward educating, entertaining and engaging with your visitors. Here we break down some of the key elements of each type of website page.
Hashtags have spread across nearly every social media platform and have become a great way to increase the reach of your content. With algorithms changing frequently, hashtags make your content easier to find and improves the shelf life of your posts. While it may seem easy to just add a hashtag to any given post, a strategic approach is far more effective.
