Increasing conversions is one of the top priorities of B2B marketers and proper list segmentation is one of the best ways to do so. Taking an extensive contact database and splitting it up into targeted segments can be a difficult task but the results will be well worth the effort. There are several different ways you can divvy up your lists, here are a few to get started.
Creating fresh content is one of the most important and difficult tasks in marketing today. Developing new ideas that educate and entertain a specific audience and is attention grabbing enough to perform on social media can be arduous and time consuming. Having a content strategy is important. Having a content development strategy is even more so. Here are a few easy steps to get your next content piece off the ground.
Relying on one type of marketing is no longer an option in today’s competitive B2B technology landscape. Taking an integrated approach by fusing inbound and outbound marketing strategies will help you to attain the greatest ROI on your marketing campaigns.
With an industry that changes as rapidly as marketing does, it is important to keep up to date with new technology, trends and techniques. As in most lines of business continued reading and research is essential. Here we’ve identified 10 must read blogs for today’s marketer.
With an endless amount of content available and attention spans, along with spare time, dropping, making your content easy to scan has become an integral part of content creation. While your first priority should be to create valuable, entertaining and educational content, structure cannot be ignored.
