Blog writing is an integral piece in any content strategy and just like any other aspect of marketing, it needs to be reviewed on a regular basis. Even if you’re hitting your goals, there is always room for improvement. Here we’ve identified 10 questions to ask when evaluating your blogging strategy.
What makes a piece of content valuable? With content marketing playing a major role in marketing plans of many B2B technology organizations, answering this question will go a long way toward giving you the results you’re looking for from your campaigns.
One of the major benefits of marketing technology is the increase ability to track and analyze key performance indicators. Being able to show progress in establishing brand awareness as well as clear ROI on your marketing efforts in regards to revenue is essential in creating an efficient and effective marketing strategy. Here we take a look at how to improve some of the most common marketing KPI’s.
Content marketing has become one of the most effective means of driving business for B2B technology companies. Your ability to be found online has a profound effect on your bottom line. Developing high-quality content has more of an impact on SEO than any other marketing effort. Without content, there is no SEO. Here’s what else to consider when developing your content marketing strategy.
Marketing automation platforms have become a requirement in today’s digital world and they continue to evolve at a tremendous pace. B2B organizations looking to leverage highly measurable marketing campaigns will rely heavily on platforms that allow for detailed tracking in a centralized dashboard. While there are numerous tools that can be used as part of a marketing stack, having one platform that offers a variety of powerful tools and integrations can make managing and measuring your campaigns much more efficient. That being said, changes in technology and customer behavior continue to shape the evolution of marketing automation platforms.
