Demand Generation Blog

In recent years there have been several significant changes to the way in which businesses approach the market of their prospective consumers. In the past, people had to rely on word of mouth, television, radio or some form of written messaging to reach their market; however, today we have the internet. With it has come a litany of new, exciting and dynamic ways in which companies around the world are using it to place both their value proposition as well as their branding. Creating original and creative content through blogging and sharing it through a multitude of digital channels has become one of the most effective ways to bolster brand awareness. The keys of delivering a successful blog with a high number of viewers are being educational and informative while maintaining a degree of unique objectivity. Remember, people reading your blog don’t only want a documentary, they want a little bit of opinion relating to a topic or project, how the writer felt about it, and why.

Social media engagement statistics are not vanity metrics.  Consistently posting engaging content to your company pages and distributing them throughout your network is an important part of expanding brand awareness and the reach of your messaging.  Not only can you gain website traffic and customers through social media posting, it makes your other marketing efforts more effective.  It provides a valuable tool for your customers to learn about your business and the solutions you offer.  Here we touch on some of the key points that make a social media post engaging.

From flywheels to inverted funnels, the buyers journey continues to evolve.  What we can say for sure is that each prospect experiences an awareness, evaluation and purchase stage in their decision-making process.  Content has become a major part of all types of marketing and has a profound impact on your company’s ability to draw in prospects and close deals.  Knowing what types of content best fit each stage of the buyer’s journey is key to the effectiveness of your campaigns.  Here we break down the best pieces to use in each stage of the funnel.

A content marketing strategy cannot thrive on written blogs alone.  Even long form content is slowly moving out of favor.  Keeping your content strategy fresh and dynamic requires using different types of media and creative personalization. 

Marketing automation allows you to reach out to and nurture interested prospects on a mass scale without having to employee a large team to perform the outreach.  However, converting inbound leads into sales qualified leads and customers requires a more personal touch.  Sales teams rarely have the bandwidth to manage the number of leads generated from marketing automation and at times these leads will be very early in the buying process. What’s the solution when there are “too many leads” and not enough resources to properly nurture them? Surprisingly, it’s a marketing tool that predates marketing automation by decades: teleprospecting.