Demand Generation Blog

Pillar pages are structured around the concept of topic clusters. Instead of choosing long tail keywords you choose broad topic areas you want to rank for. Then you create content based on keywords related to the topic that all link to each other so that you create a broader authority with search engines. The benefit of this structure is that it is more deliberate in organizing and linking together URLs that relate to a cluster of topics. This in turn assists your site in getting more pages ranked in Google and helps searchers to locate your content more easily.

Distribution is perhaps the most important aspect of a content marketing strategy. You can write an exceptionally educational and entertaining piece, but without proper distribution, no one will ever see it. Many experts recommend spending at least twice as much time distributing content than you do creating it. While this may not be possible for every organization, there are several simple ways to improve your distribution strategy.

While SEO trends frequently change, creating high-quality content that is distributed properly is the key to higher rankings. That, however, does not mean the finer details of search engine optimization can be ignored. Here are a few ways you stay ahead of the SEO curve in 2020.

Email marketing is still a very effective means of generating leads, building brand awareness and nurturing prospects. As with any aspect of a marketing plan, your email strategy needs to be evaluated periodically. Here we’ve developed ten questions to ask when evaluating your email marketing strategy.

While many marketers believe that traditional outbound tactics are on their way out, the truth is, a balance between both inbound and outbound must be reached in order to achieve real growth.  Each side has their strengths and benefits and there are endless possibilities for merging the two. Here we outline four of our most effective ways of merging inbound and outbound marketing.