Have you heard of visual marketing or how beneficial it could be to your business? Visual marketing is the use of images to convey valuable information in an engaging visual format. Visual marketing helps to make memorable impressions faster. Here are a few things you need to know about visual marketing.
At this point, just about every organization has realized the value of social media as a marketing tool. However, there are still many companies that struggle to understand the best ways to use it. Here are a few tips to bring your social media pages to life.
There are hundreds of factors that affect your website’s SEO and social media is becoming an increasingly strong influence on search rankings. There are a variety of ways that social media impacts SEO. Here we break down some of the key factors.
The heart of growth marketing is building brand awareness. Growth marketing focuses on the entire funnel rather than just feeding the top while putting an emphasis on the lifetime value of a customer instead of just the initial sale. Growth marketing requires building an audience and a following to move your products rather than focusing on selling an individual product. It also entails a great deal of lead nurturing and marketing to current customers. Here we outline seven key components of building a growth marketing strategy.
The primary goal of inbound marketing is to draw prospects to your website by distributing valuable content and then convert them into leads through the use of premium offers and nurturing campaigns. Content has a part in nearly every marketing function including traditional techniques such as teleprospecting and direct mail. The inbound process involves providing a clear path for qualified prospects through the purchasing process. A focus on educating your audience has been the dominant trend, with the personalization of brands and connecting with your audience on a social level becoming increasingly important. As Google and social media platforms continue to alter their newsfeed algorithms, supplementing organic efforts with paid advertising will be necessary to command the same type of reach once expected through posts to company pages. Having a flexible and detailed plan that outlines every aspect of your inbound marketing strategy will keep your campaigns consistent and organized.
