Demand Generation Blog

Hosting an event is an experiential marketing tactic that truly allows you to connect with potential clients. Face to face meetings tend to have a lasting impact while online events are effective for time-starved targets. Events such as these allow you to access your audience’s undivided attention. Relationships are extremely important when dealing in the B2B technology space, where trust in new technology can be tough to establish. Finding creative ways to host your top targets will help you improve attendance and increase the effectiveness of your message.

Webinars have proven to be one of the top ways technology companies can promote their brand, launch new products and generate leads. Nearly every aspect of multi-channel marketing can be used to promote a webinar. Here are ten great ways you can promote your next webinar.

Event marketing starts with establishing a base line for the buyer persona and volume of your target audience. The technology industry thrives on conferences and events and can be used to launch new products and even new companies. You may have a great itinerary, but if you’ve got the wrong attendees your event will provide little value. Several steps are necessary to properly promote your event.

Free events, live or electronic, are an excellent way to cultivate and educate prospects for your solutions. Before you decide to hold an event, keep these four basic principles in mind.

On August 15^th 1969 over 400,000 people came together in the town of Bethel, New York for a monumental gathering that brought exposure to an entire culture.  The ultimate in marketing events known as Woodstock not only promoted the ideals of those involved; it showcased a significant springboard for nearly every act involved.  Whether it’s for a live event or a webinar audience acquisition is a top marketing priority.  With that in mind the question is; how did they do it?