When planning for an event, not only is it important to get enough attendees, it is essential to the success of the event that you get the right attendees. You may have a great itinerary, but if you’ve got the wrong audience, your event will provide little value. There are many ways to ensure you have a large audience that is made up of your ideal customers. Below, we outline some of the key ways you can ensure your next event provides you will your desired results.
When planning an event several things are taken into account: date, budget, venue and attendance. Beyond the core elements of planning, logistics and invitations, marketing to registrations is equally important to filling seats at your event. There are several factors that can impact your registration-to-attendance ratio. Here are a few tips to make sure event registrations become event attendees.
Event marketing is an effective means to build your brand, engage with customers, network with prospects and show off your industry expertise. Boost the effectiveness of this traditional marketing tactic by using a mix of traditional and new media to promote and plan your event.
If you're new to the concept, event marketing is a tactic that focuses on in-person
