Recruiting channel partners often requires a long cycle and multiple touches. Since everyone has a slightly different preferred method or channel of communication, leveraging a multi-channel approach to grow your partner ecosystem is the most effective way to maximize your recruiting budget.
The marketing industry evolves rapidly, and the recent pandemic has only sped up that evolution. In addition to new technologies, the way we approach campaigns and potential customers have seen a dramatic shift over the last few years. Most marketing campaigns are now customer-focused versus product-focused, which is the way it should and has to be. Ensuring that your campaigns are up to date and set up for success requires you as an individual and your team to keep your skills sharp. Here we take a look at ten steps to become a better B2B marketer.
Creating various valuable, educational, and entertaining videos will give your content strategy the punch it needs to reach your target audience. First, here are a few tips you will want to keep in mind.
Your brand is how consumers identify your company. The importance of solid brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. Finding differentiators can be difficult with so many competitors in nearly every niche. Here we outline three ways to build a strong B2B brand foundation.
With widespread shutdowns still in effect and further shutdowns imminent, virtual events will continue to dominate the business world. However, there is still interest and demand for live events as well. The future of B2B events appears to be a hybrid of the two. Even as the pandemic wanes, we can expect a virtual component to remain in place for many major events due to the overall success they have had. The challenge comes with merging both the virtual and live experience into one holistic event that provides value regardless of how you choose to attend.
