Demand Generation Blog

Building successful channel partner relationships is key if you're looking to expand your business. But finding the right partners can be difficult. When you're looking for a potential partner, it's important to find businesses that complement your own. It's also important to make sure that the partnership is mutually beneficial - both companies should stand to gain from the relationship. However, recruiting the right channel partners can be a challenge. You'll want to find companies that are a good fit for your business, and that will be committed to promoting and selling your products or services.

Veterans day, not to be confused with memorial day, is a day to celebrate Men and women that have served in the US military. Here are a few facts about Veterans Day.

No one likes to be rejected, especially when it comes to sales. Rejection is a natural part of the process, but how you deal with it determines your success. The fear of rejection can be crippling and cause you to lose opportunities. Here we look at seven ways to overcome the fear of rejection.

Virtual events have taken over in the last few years, and webinars have become an invaluable marketing tool for technology firms. With the complexity that comes along with most tech products, the ability to give a live demonstration, answer questions and receive feedback can go a long way toward improving your sales pipeline. Here we look at five ways hosting a webinar could benefit your tech firm.

If you're having trouble coming up with ideas for what to write about on your blog, never fear! There are plenty of sources of inspiration - you just need to know where to look. Compelling blog copy often includes a story the writer picked up somewhere along their travels that helps to prove the point they are making in the article. Whether it's a personal story, something you've read or heard, or even an overheard conversation, there's always material to work with. Here we look at where to gain inspiration for your blog copy.