Demand Generation Blog

When you hear the term social media marketing, you most likely think of ads for clothing and accessories or things that are considered online shopping. One thing that you might never put together with social media marketing is banking. In the last few years, social marketing for banking was considered a primary source but now is regarded as one of the most important solutions for the banking world. Social media marketing allows banks to start building relationships with future customers. Here are a few ways to implement social media marketing in your bank.

Simply dabbling in inbound marketing is not going to be effective. For inbound marketing success, you need buy-in from your entire team and a well-organized plan to show tangible results. It is also important to note that inbound is a long-term strategy. It can take up to six months to start showing a return on investment, but once you do, inbound strategies can feed your pipeline consistently for years to come. Here's how to get started.

Wow, this year has surely flown by, and we are now gearing up for a nice hot summer! With summer brings nice sunny days to enjoy the beach or lake, and spend time with family traveling. Here are a few summer quotes to keep your summer a positive one:          

Have you ever found yourself trying to come up with a plan to close deals quicker through account-based marketing but don't want to burn the midnight oil? Account-based marketing is a strategy that uses methods to hand-select companies that fall into certain target markets based on needs. ABM strategies are not for everyone, as companies who have a financial productivity that is high-volume, low-value sales will not benefit from ABM. Here are a few steps to follow to segment your account-based marketing audience.

LinkedIn is the leading social media platform for B2B organizations and can be used to build brand awareness and generate leads. Using a blend of organic and paid tactics to reach your audience will be more effective than using one or the other. Here we look at how to blend organic and paid social media marketing with LinkedIn.