Are webinars useful as a marketing tool? You may be thinking that sounds like a nice thing to have but just how effective are webinars? Well, according to ON24’s2019 Webinar Benchmark Report, 76% of marketers who followed and studied reported that webinars allow them to drive more leads, and 75% of marketers agreed that webinars help to extend a brand’s reach.
ABM continues to gain in popularity and is widely viewed as the best way to close your most sought-after accounts. The process of creating an account-based marketing campaign includes several steps, and the implementation will require a multi-channel approach. Here are four tactics that will help you reach your target decision-makers.
What started as a small marketing firm in the living room of a family home in Connecticut in 1990 has blossomed into a business that serves the marketing needs of some of the largest corporations in the world.
We all know that planning an event is no easy task and can take weeks or months to get every aspect and detail just right. Marketing your event starts with establishing a baseline for the buyer persona and volume of your target audience. You may have a great itinerary, but your event will provide little value if you’ve got the wrong attendees. Here are a few content and promotion ideas to help you plan the perfect event for your business.
When you have great content, it can be hard not to keep sharing well beyond its shelf life. If your message and content is still relevant and just needs some sprucing, revitalizing it and updating it to the current climate is a great way to grow your reach and knowledge base, drive traffic, and increase value. There are a few caveats to repurposing content, so here are a few do’s and don’ts of repurposing content.
