Marketers know there has been a dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, videos, webinars, and social media for this process.
As remote working continues finding ways to ensure your team is connected can be challenging. A strong team is essential in times like these, and there are various ways to keep your team united, even while working from home. Here are four fun ways to remotely bring your group together.
Are webinars useful as a marketing tool? You may be thinking that sounds like a nice thing to have but just how effective are webinars? Well, according to ON24’s2019 Webinar Benchmark Report, 76% of marketers who followed and studied reported that webinars allow them to drive more leads, and 75% of marketers agreed that webinars help to extend a brand’s reach.
ABM continues to gain in popularity and is widely viewed as the best way to close your most sought-after accounts. The process of creating an account-based marketing campaign includes several steps, and the implementation will require a multi-channel approach. Here are four tactics that will help you reach your target decision-makers.
What started as a small marketing firm in the living room of a family home in Connecticut in 1990 has blossomed into a business that serves the marketing needs of some of the largest corporations in the world.
