Demand Generation Blog

The way businesses market and promote themselves has changed over the last few years, and social media marketing is playing a big role in that. Social media marketing is a great way for businesses to reach more people and create relationships with them. With the right strategies, it’s possible for businesses to see a real return on their investment in terms of increased brand awareness, website traffic, leads generated, and even customer loyalty. What’s more, it helps keep them current in an ever-changing landscape, so they don’t get left behind. Here are some trends you should expect to see in 2023 involving social media marketing.

Account-based marketing (ABM) has been gaining traction in the B2B technology space, and for a good reason. ABM can be a powerful tool to maximize ROI and boost revenue by focusing on individual accounts rather than broad market segments. However, with the increasing popularity of ABM comes some confusion as to how best to leverage this new strategy.

Social selling is a necessity for B2B sales in today's digital world. It allows companies to reach out to more potential customers, build better relationships with them, and optimize the entire sales process. By adopting social selling into your business strategy, you can quickly find new prospects, engage them with content relevant to their needs, and start building trust with them.

At Winn Technology Group, we understand the importance of staying up-to-date with the latest trends in B2B technology, so we provide content that helps companies stay ahead of the curve. We cover topics such as lead generation, content marketing, and email campaigns – our blog is a great resource for folks in the B2B tech space. Here are 5 of our most popular blogs from 2022.

You cannot have a successful channel program without having great partners. To have great partners, there needs to be a well-organized, proactive, and a consistent plan put into place. When you have the right strategies, you can communicate with potential partners that fall into your brand and channel goals, which will improve your overall recruitment rate. Here are a few tips to ensure you have the best partner recruitment plan.