Demand Generation Blog

Account Based Marketing, which essentially evolved from key account marketing, is a strategic approach to B2B marketing based on goals for specific target accounts. B2B marketers that even consider an account-based marketing program say that it will be too difficult to implement. They think of the questions: Will my team have to be restructured? Or, Do we have to revamp our entire marketing strategy? The answer is a simple no. Every B2B company has unique processes and goals so ABM won’t be a one-size-fits-all strategy and is usually implemented in enterprise-level brands with more than 1,000 employees to help teams. ABM is effective for initiatives across the entire buyer and customer journey. Here we will discuss four reasons to consider implementing Account-Based Marketing into your B2B Marketing Strategy.

You may not think much in regards to your “About Us” page but in many cases this is the first page on your website that visitors will navigate to. There are several reasons a person will visit your about us page including determining what your company does, if there are potential job openings or to verify your legitimacy. Here we break down 7 ways to optimize your about us page.

Trade shows offer a great means of networking, learning, creating brand exposure and even selling. B2B organizations have long relied on trade shows as a way to promote new products, educate prospects and take advantage of face-to-face meetings. In order to get the most out of your trade show experience, you should create a plan that is geared towards meeting a specific goal.

Search engine optimization is an elusive goal that changes constantly. What worked five years ago may hurt you today. There are some time-tested practices that can be used to continuously improve your chances of being found online. Recognizing the fact that most people now begin the buying process with an online search and taking the time to seriously look into your optimization strategy is of the utmost importance for companies in nearly every industry. So what are the first steps to take to improve your SEO?

Happy President’s Day from Winn Technology Group! Here we compiled 10 interesting presidential fun facts to help kickoff your celebration.