A powerful marketing funnel is the key to successfully generating new leads, converting leads into customers and keeping your customers engaged. When it comes to making sure your funnel is moving prospects down and converting them to customers, mistakes can easily be made. Here are our 8 fool proof ways to make sure your marketing funnel doesn’t stall.
Email workflows are one of the most effective marketing automation tools as they reliably place relevant and timely information in front of your prospects. There are several different marketing actions that can trigger a prospect being placed into a workflow. Additionally, there is different content, frequency and offers that align with these actions, creating a need for several types of email workflow. Here we cover 10 ways to use email workflows to nurture and close B2B prospects.
Corporate events are held for a variety of reasons including: Trade shows, employee appreciation, team building, charity, community outreach, advertising etc. No matter the reason, you want the event to be a success!
The Fred Factor written by Mark Sanborn details the life of a remarkable mailman who brought passion and enthusiasm every day to what some consider a mundane job. Maintaining a positive attitude for yourself can be difficult, let alone ensuring an entire team stays in a productive and creative mindset. Executives that lead by example and make a habit of helping the team yield far better results than those looking to take credit or assign blame. The first step is to make sure you’re not the problem.
Setting a solid social strategy and making a written plan can help your B2B thrive. Follow these steps to get you going in the right direction.
