Successful social media marketing takes careful planning and a variety of interesting content. Mixing up your posts so that you’re not too promotional and provide a bit of education and entertainment is essential in driving engagement. A social media calendar is the first step in setting up your social media campaigns, but how do you get started? Here we’ve organized a typical week of posts that has helped us to gain social media traction.
Enabling partners of all types to leverage vendor content, messaging, branding, and demand generation initiatives in their local markets is critical to driving a winning customer experience. - Forrester
There has been a lot of talk about the so-called death of email. Much of this has to do with low open and click rates from mass marketing emails. Email is nowhere near dead, you just need to know how to optimize them to stand out from the pack. Your subject line is the most important aspect when it comes to getting someone to open your messages. If they never open, they certainly can’t click or convert. Here we’ve put together 10 tips for optimizing your email subject lines.
Content is king. Blogging and having valuable content is such an important aspect to most businesses. Information is valuable, especially when a customer is reaching out for your valued expertise regularly. However, blogging can be difficult. When it comes to finding the perfect blogging niche it can be hard to decide what you want to tell the world. There are so many things to consider when deciding what kind of voice you want your company blog to have:
When outsourcing your marketing efforts, it is important to do your research and choose an agency that aligns with your business goals. There are many things to consider when choosing a marketing partner and as the digital landscape evolves there are no shortage of options. The trouble these days is that anyone with a computer and a bit of creativity can start a marketing agency. Not all agencies are created equal and finding one that can provide the value and results you’re looking for can be a tall task. Here are some of the most important aspects to look for when outsourcing your marketing to an agency.
