We want your 4th of July to pop off without a hitch this year so we’ve compiled a list of do’s and don’ts to make sure you have a safe and fun Independence Day.
Most B2B organizations have either already adopted an inbound marketing strategy or are looking to do so. Traditional marketing tactics such as teleprospecting may seem like they’re on their way out, but that is not the case. Traditional outbound strategies are now being blended with inbound marketing to enhance campaigns and increase lead quality.
HubSpot describes lead nurturing as “a way to stay connected to the leads you collect that aren't ready to buy from you yet and build up trust until they are ready.” There is a fine line between nurturing a lead and agitating them with an overwhelming amount of messaging. Once a prospect has found their way into your pipeline, you want to do your best to build a relationship with them until they are ready to buy. This can be done by using several different tactics. Paying attention to your prospect’s online activity and responses to your messaging will help you to understand how and when to contact them. Here we go over four of the most effective ways to nurture prospects and current clients.
We all have full pipelines, some of these turn quickly into leads, but some aren’t calling you back. This might leave you wondering what you’ve done wrong and if they’re still interested. Don’t worry, you’re not alone. Many of these prospects are likely still interested in purchasing, you may have just caught them at a bad time. There are a few things you can do to get these stalled leads out of your pipeline.
Savvy marketers have realized the significance and impact that video can have on an inbound marketing strategy, however, it is equally important that your written blogs remain informative, educational and cover a diverse set of topics. Even your video posts should include either a written summary or complete transcript to create intrigue and encourage your followers to click.
