We all have full pipelines, some of these turn quickly into leads, but some aren’t calling you back. This might leave you wondering what you’ve done wrong and if they’re still interested. Don’t worry, you’re not alone. Many of these prospects are likely still interested in purchasing, you may have just caught them at a bad time. There are a few things you can do to get these stalled leads out of your pipeline.
Every lead needs nurtured
You don’t have to place a follow up call to nurture a lead. You can send your future client helpful blogs, whitepapers, or other pertinent information based on the needs, problems, and goals you’ve already discussed with them. This is a great way to gently move them through your funnel.
Don’t focus on the sale
You may be so eager to close the deal that you’re not focusing on what really matters: WHY they stopped communicating. Your prospect will appreciate that you care enough about them and their opinions and realize that you’re not JUST trying to make a sale. Some potential clients will “ghost” you if they feel too pressured to purchase and don’t want to disappoint you with a “No” or a “not now”.
Set a meeting
Attempt to set a meeting with your prospect. If they’ve missed your previous attempts to call them, they may just be in their busy season. If you reach out via email and schedule a call, they can fit you into their schedule instead of trying to squeeze them into yours.
The breakup email
Breaking up is hard to do. When you’ve tried several times to reach out to a prospect and aren’t getting a response, its best to let them know that you’re done reaching out. This does a few things that may benefit you. It will get them out of your pipeline and free up your efforts to work on closing other prospects. It also takes the pressure off of them, that way they can simply reach out to you when they’re ready. The email should NOT be accusatory or emotional. Something short and concise will do! Let them know that you’re done perusing them but to keep you in mind for future needs.
