The heart of content marketing is your company blog. Consistently posting to your blog 12-16 times per month can greatly increase your website traffic and improve brand awareness. Here we’ve outlined several key steps in creating and optimizing your blog content.
Communicating with your team is essential in maintaining smooth operations and keeping employee morale as high as possible. With so many companies and teams being thrown into new and uncomfortable situations, it is important that leaders are communicating frequently, clearly and compassionately. Here are some tips for communicating with your team during this difficult time.
There are unique challenges with working outside of your typical work environment and some can be slow to adjust. Finding work space, avoiding distractions and maintaining a positive mental attitude can be difficult when making such a major change. Here are some tips to help maintain your output, and sanity, while working from home.
Keeping the young ones busy during this time is a challenge for many parents. With a large portion of us working at home, keeping the kids busy, and from being a distraction during working hours is essential to remain productive. Finding fun and educational ways for our kids to spend their time is many parent’s top priority right now. Here are five educational websites that will make learning fun.
Implementing an organized content marketing plan while allowing your creative team the freedom necessary to do their best work can be a difficult balance to achieve. As a manager, picture yourself trying to micromanage Michelangelo while he was trying to paint the Sistine Chapel. It undoubtedly would not be the masterpiece it is today. Creative types need hard deadlines but loose guidelines to create truly great work. When you think of your content and design teams as artists, you can begin to understand how to manage them. Generally, artists appear to be disorganized, but each one has their own method for completing commissioned works on time. The idea is to present them with a goal and expectations and then allow them the freedom to let their creative talent take over. In this article we discuss what it takes to create unique and exceptional content marketing campaigns.
