While marketing has changed quite a bit due to advancements in technology, the core principles that underlie the success of campaigns remain largely the same. Here we’ve compiled fifteen of our favorite quotes about the future of marketing.
Gone are the days of the slick, smooth talking salesperson. Today’s sales pipelines are built on trust, providing value and building relationships. With long sales cycles and multiple decision makers, B2B sales requires developing a certain level of trust. Here are five techniques that can be used to make this happen.
Your channel partners need help, but what exactly do they need? Channel managers that are actively involved in their partner communities tend to be more successful. Providing your partners with the resources they need to properly sell your product is imperative in creating a profitable channel community. Here’s what they’ll need.




