When it comes to marketing, Email is one of the most effective and simple ways to reach your audience. Email alone has the potential to grow your business as long as it is done correctly. If you are looking to increase your open and click rate, here are a few tips that we have compiled for using such a powerful tool:
You can use every marketing tool and tactic known to man, but without first building a relationship, you have very little chance of turning a prospect into a customer. First, let’s stop referring to potential clients as “prospects.” These are people we’re talking about, and they should be respected and treated as such. Social media offers an excellent platform to connect and build relationships with people, but you need to be your genuine self to make it happen.
Inbound marketing is a business strategy that you use to bring customers to you without outright placing an ad in front of them per say. You entice them with information like blogs, infographics, and downloaded content and teach them about the product or service you offer. Show them how to fix a problem they may have. In this process, you will typically gain their contact information through a download or demo request, and with that, your customers are coming to you. Here are a few ways to use inbound marketing and bring your customers to you.




