Email workflows are a key functionality of most marketing automation platforms, but marketers often don’t know how to take full advantage of them. Workflows allow you to craft highly target messages that can be automatically sent based on a particular trigger. This will enable you to nurture leads with less time and fewer resources.
Attempting to break into a new market will require a significant investment of time, money, and resources. If your business has hit a point where you're looking to expand, you likely realize the impact a new market could have on revenue. As with many marketing initiatives, the process begins with research and building awareness. Here we take a look at a few simple steps to break into a new market.
Social media is the dominant online marketing channel, and LinkedIn stands above the rest as it pertains to B2B organizations. Posting, advertising, and engaging with your audience can help to drive brand awareness and generate leads. Your approach needs to be genuine, and providing value rather than a sales pitch will help you to build a relationship with your prospects. Here we look at a few LinkedIn marketing stats and what they mean for B2B organizations.
Marketers are classic over-thinkers, and sometimes we can run ourselves into the ground by overworking, overanalyzing, and trying to perform ten tasks at once. This can cause stress, which can lead to other bad habits, further intensifying the negative feelings. Fortunately, there are a lot of things we can do to rectify this situation. It all starts with our brains. Keeping our minds healthy needs to be a priority in order to perform up to the company and our own standards. Achieving optimal brain functionality takes work and dedication. Being aware that our mental well-being has an enormous impact on our quality of life and work performance is the first step. We can then create a game plan to address the key factors that may impact us negatively and take steps toward developing healthy habits that allow us to get the most out of life and our campaigns.
While it may seem a bit illogical, many market development funds go unused by channel partners. There are several reasons this happens, but luckily, they can be easily addressed. MDFs help partners to generate revenue, so when they go unused, this hurts both the partner and your organization.
