Keeping up with the amount of content needed to carry out a successful digital marketing strategy can be difficult and time consuming. Here we’ve provided some tip on how to ensure your content production remains consistent.
Recent Posts
Networking has always been an integral piece of any digital marketing strategy. Having a diverse and resourceful network is not only easier with digital avenues, it’s become more important. Building genuine connections with people you may have never met in person can be a challenge and just like any other relationship, it needs to be a two way street. Nurturing your network and keeping in contact with them on a somewhat regular basis can be time consuming but the long-term effects include increased page and website traffic, expanded reach and a more refined audience. This will in turn help you generate leads and build new connections, thus continuing the cycle. Whether you’re a seasoned social media user or a fresh face, building your network will rest on 5 key categories.
Your company blog is the most forward facing piece of content that your company has and it is the driving force behind every inbound marketing strategy. It’s also the number one way to build SEO, attract visitors and establish your company as a thought leader in your industry. There are many ways you can improve your blog to turn it into a B2B lead generation machine. A quality blog is the heart of any inbound marketing effort, used properly it can serve as an invaluable tool to drive business.
The integration of inbound and outbound marketing practices has become an integral part of any successful marketing plan. A multi-channel strategy that utilizes each of the tools from both sides will allow you to reach your target audience across several different platforms. This enables you to communicate with potential customers in their preferred method. In this series we will provide one tip for each aspect of a multi-channel to help you succeed in 2017. These ideas are meant to supplement strategies that already include the basic necessities.
Generating leads through appointment setting requires several aspects of a multi-channel marketing strategy including teleprospecting, content creation and email. Once you’ve developed your scripting and segmented your contact list, there are several most steps necessary in order to carry out a successful appointment setting campaign.
