James Lawson

Recent Posts

8 Fun Facts About Coffee You Probably Didn’t Know

Do you love coffee? I know I do. There's no doubt that coffee is one of the most popular drinks in the world. In fact, it's become such an integral part of our culture that it's hard to imagine a day without it. But how much do we really know about this beloved drink? Here are 8 fun facts about coffee you probably didn't know!

Key Steps to Aligning Your Sales And Marketing Departments

The relationship between sales and marketing is perhaps the most important to the growth and sustainability of an organization. Social media and the relative ease of connecting and speaking with someone through digital channels have blurred the lines a bit between the two departments, which can be a good thing if you’re both on the same page. To establish proper alignment, sales and marketing need to function as one cohesive unit. Here we look at a few key steps required to make that happen.

5 Video Marketing Essentials

Video has become an essential tool in B2B marketing for various reasons. They are easily absorbed and shared more through social channels than written articles. They help you humanize your brand and show your products in action. Here we take a look at five types of videos that are essential to your marketing plan.

Tips To Creating Content That Engages Your Readers

Creating content that engages your audience and drives results can be a daunting task. There are so many things to consider, from the topic of your article to the tone you use in your writing. Content marketing is an excellent way to attract new customers and grow your business. However, it's important to keep in mind that not all content is created equal. Below are a few tips on creating content that engages your readers and helps you achieve your business goals.

10 Fall Funnies

Fall is upon us and a break in the hot summer weather is near. If you are a fall enthusiast you have come to the right place. We have compiled our favorite fall jokes to really make you FALL over laughing your way into the new season.